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Doaa Dashoush

Business & Entrepreneurship

About Doaa Dashoush


Doaa Dashoush is the Founder and CEO of Fashion Alignment Atelier, a New York based luxury brand development and turn-key fashion services company which helps brands achieve their full potential. Fashion Alignment Atelier provides a comprehensive suite of services, from sketching, design, fabric sourcing to Italian manufacturing and showroom placement, committed to helping brands create and launch successful products that meet the highest standards of luxury. 

Previously, Doaa was Vice President Supply Chain Operations of the world’s first curated ecommerce marketplace for sustainable and resale products called Verte Mode. Since growing up in the industry she firsthand saw all the fashion that was being wasted and felt it was time for a change. This woman owned and led company’s top priority is taking care of the environment, as well providing shoppers with personalized and sustainable products. With the use of proprietary sustainability metrics and AI technology Verte Mode is able to transform how people shop and live, while making the world a greener place. 

Having begun her career with Chanel where she worked in merchandising and buying, Doaa Dashoush soon found work in Supply Chain operations at Cartier. After finding her niche with Supply Chain Management, Doaa has since held a number of positions in the industry, working with companies like Swatch, Aerosoles, Verizon. After her experience in these positions, she returned to Chanel for a few years. But after a few years in this role, Doaa made a slight career shift. Leveraging her experience in the fashion world, she became the President and CEO of GFASHION, a lifestyle luxury brand founded in October of 2020. Her work has been invaluable to these companies, and she looks forward to furthering the incorporation of technology into the supply chain field.

With a Bachelor of Arts in Marketing from City University of New York and an MBA from Strayer University, Doaa embodies the passion and drive to carve out a career that allows her to share her skill sets with the world. She is also SIX SIGMA BLACK BELT CERTIFIED.

As a successful businesswoman and mother, Doaa Dashoush is interested in empowering women by example. Believing in the importance of women in leadership, Doaa has worked hard to overcome any obstacles in her way and to help pave the way for women – and people, in general – to accomplish their goals and achieve their goals. “I’m no stranger to a hectic schedule. As a working mother, life is always moving at a mile a minute. But I feel a deep calling to excellence at both my career and on the homefront, and there’s been many blessings in both.”

At Chanel, Doaa Dashoush was responsible for the overarching management and strategic vision across Chanel’s global supply chain which includes the Watches and Fine Jewelry Supply Chain, Aftersales, Customer Operations, Quality Control, Non-Sellable Finished Goods and E-commerce supply chain. Her team also drove supply chain excellence through world-class data analytics, process innovation, and employee empowerment to achieve a holistic, collaborative and customer-centric supply chain organization that results in improved product life cycle management, working capital optimization, and shareholder value.

Her work at Chanel helped prepare her for the initiatives she drove at GFASHION. Based on her previous success in and knowledge of the supply chain industry, she was personally asked to re-launch the brand from the ground up, requiring her to create the best policies and procedures necessary for building an A+ team of industry experts. 

Doaa’s success in her supply chain is something she actually credits to her time working as a merchandiser and buyer. There, she learned what it means to be hands on and have accountability – reliant on operational excellence and a leadership that enables one to deliver. She also brings those learnings into her present leadership position where she works hard to create a best-in-class corporate culture, leading by example and helping foster greatness in the people around her. 

“The ability to sympathize and lead with strength aren’t two dialectics you have to choose between,” Doaa adds. “In fact, I think strong leadership is built upon the ability to listen to those around you and act accordingly — there’s a difference between strength and ego.”



Doaa is an Executive Supply Chain professional with a demonstrated history of working in the information technology and services industry. Skilled in Process Improvement, Budgeting, Business Planning, Retail, Wholesale, E-commerce, Italian Manufacturing, and Customer Success.

Looking for more on Doaa Dashoush? Be sure to follow her online as she shares insights and updates on women in leadership and supply chain management.

Visit Doaa’s other website,, to learn more about her career and expertise.